Pricing

Lock in your rate — permanently.

Founding members pay $24.99/mo for life. Not a launch promo. Not an introductory rate. A permanent lower floor, locked to your account forever.

One subscription covers your whole relationship — couples, triads, and quads up to four partners.

Founding Member — What it really means

Your rate is permanently lower than Premium — not just cheaper this year. At $24.99/mo you'll always pay $5 less per month than anyone who joins after launch. The annual option ($199/yr) saves you more on top of that, but the monthly floor is the real advantage.

Lock in my rate

Free

Start here. No commitment.

$0
  • One subscription for every member of your household
  • Browse and discover other households
  • 5 Likes per rolling 7 days
  • Receive Likes, Sparks, and chats
  • Up to 4 profiles in your account
  • 5 active chats
  • Up to 10 favorites
  • Block and report
Continue with Free
After Launch Price

Premium

The full Aura experience. For your whole household.

$29.99 /month

$249.00/yr — Save $111/yr

  • Everything in Free, for your whole household
  • Unlimited Likes
  • 5 Sparks per rolling 7 days
  • See who liked and viewed your household
  • Initiate chats with any household
  • Per-album photo access requests
  • Instant photo access revocation
  • Advanced filters — Distance, Age, Has photos, Verified
  • Account-level travel destinations
  • Unlimited active chats and favorites
  • Share favorites with your household
  • View explicit photos in private albums
  • Read receipts
Continue with Premium

Billed per household — every member included.

Locked Rate — Waitlist Only

Founding Member

Locked in for life. For the households who built this with us.

Founding members lock in $24.99/mo before we open at $29.99

$24.99 /month

$199.00/yr — Save $101/yr

  • Everything in Premium
  • $24.99/month — locked in for the life of your account
  • Annual billing at $199/year — save $101 on top
  • 7 Sparks per rolling 7 days
  • Founding Member badge on your account
  • Priority support
  • Early access to new features
  • Input on the product roadmap
Become a Founding Member

Your rate floor is permanent.

Your rate is locked permanently — no matter what Premium costs at launch or after. This offer closes when the waitlist closes.

Frequently asked questions.

What does "per couple" mean? Do both partners need separate subscriptions?

No. One Aura subscription covers both partners, period. You share a single couple account — both of you can browse, connect, and message simultaneously from the same profile. There is no second subscription, no linked individual accounts, no awkward workarounds. One couple, one plan. This is one of the most meaningful ways Aura is different from every other platform in this space.

What can I actually do on the free plan?

The free plan lets you create your couple profile, browse the discovery feed, and see who is out there in your area. You can express interest in up to five couples a week, and you can view public photos and preference information on profiles you connect with. The free plan is designed to give you a genuine sense of the platform before you commit — not a crippled preview. When you are ready for full messaging, private photo access, Privacy Mode, and the complete feature set, Premium is one step up.

What is the Founding Member rate, and how do I qualify?

Founding Member pricing is $24.99 per month, or $199.00 per year, locked for the life of your account — your rate never increases, no matter what standard pricing does in the future. It is available exclusively to couples on the waitlist, as recognition for being part of the community that helped build Aura from the ground up. Founding Members also receive a permanent profile badge, early access to new features, and direct input on the product roadmap. It is reserved for waitlist members, and once your rate is locked, it stays locked for as long as your account is active.

Is annual billing worth it compared to monthly?

Annual Premium pricing works out to about $20.75 per month — roughly 31% less than paying month to month. If you expect to be an active member for more than eight months in a year, annual saves you money. The decision is straightforward: active couples who use the platform regularly benefit from annual; couples who want flexibility to pause or cancel cleanly may prefer monthly. There is no penalty for starting monthly and switching to annual later.

Does the free plan ever expire?

No. The free plan does not expire and never converts to a paid plan on its own. It is an ongoing free tier you can stay on for as long as you like — no countdown, no card required, no timer to beat. Aura is genuinely free to use for as long as it is useful to you. If you are on the waitlist and later decide to upgrade, you can lock in Founding Member pricing on Premium whenever you are ready.

Can I cancel anytime? What happens to our data if we do?

Yes. Cancel anytime — no questions, no retention friction, no guilt-trip email sequences. If you cancel a paid plan, your account downgrades to the free plan at the end of your billing period and your profile remains intact. Your data, connections, and conversation history are preserved. If you want your data fully deleted, you can request complete account deletion by contacting support, and we permanently remove your data within 30 days.

Can we pause our subscription if we need a break from the lifestyle?

Yes. Life happens. You can pause your subscription for up to 90 days, during which your profile moves to private and your billing is suspended. Your connections, conversations, and account settings are preserved exactly as you left them. When you are ready to come back, one tap resumes everything. Pausing is designed for real-life circumstances — travel, life events, or simply taking a breath — without forcing you to choose between paying for something unused and losing everything you built.

What payment methods do you accept?

On iOS and Android, subscriptions are processed through the App Store and Google Play respectively using whatever payment method you have on file with Apple or Google. On the web, we accept all major credit and debit cards. We do not store card numbers directly — all web payments are processed through our PCI-compliant payment processor. Billing descriptors on your statement are designed to be discreet.

What will the charge look like on our bank or credit card statement?

We are aware that discretion extends to your financial records. The billing descriptor on your statement is deliberately generic — it will not reference Aura, lifestyle, or anything that identifies the nature of the service. The exact descriptor is confirmed during onboarding and in your account settings. If you have specific concerns about a shared account or financial transparency with someone outside your relationship, that is a conversation worth having before subscribing.

Can we upgrade or downgrade between plans at any time?

Yes. Upgrades take effect immediately and you are only charged the prorated difference for the remainder of your billing period. Downgrades take effect at the end of your current billing period — you keep your current plan benefits until then. There is no fee to change plans. Founding Member pricing is permanent once claimed and cannot be converted back if you voluntarily cancel and re-subscribe on a different plan.

The rate locks when you do.

Join the waitlist and lock in $24.99/mo for life. Once you're a Founding Member, that rate is yours permanently — regardless of what Premium costs in the future.

Annual billing ($199/yr) is available on top of that.

Lock In My Rate